Queso Pong
Sometimes, you make a silly thing. And sometimes, the internet really digs it.
We launched Del Taco's new Queso Blanco with a back-to-school social content series.
And thus, Queso Pong was born.
17 Million Views & Counting
The Queso Pong Phenomenon™ reached publications Del Taco had never dreamed of.
We created an in-store Queso Pong tournament and kits that DT fans could take home.
We inspired imitators.
And in the end…
