
The Bunny is Back.
But he'd started to look a little rough around the edges. So we updated his look from the tail up.
Then we set him loose on the internet.
The Bunny was one of the first icons to make use of YouTube’s (then) new :06 bumper unit. And he was a perfect fit.
We worked with the folks at the Mill to reimagine the Bunny’s design from his flops to his ears.
And once he was lookin’ sharp, we put him everywhere.


