Unscripted content with kids and wild animals. In Tampa. In August. What could go wrong?

Envirokidz is an organic kids' cereal that's more than just a sugary treat - they really do donate 1% of their proceeds to animal conservation partners around the world. But no one could tell the difference between them and any of their competitors in a cereal aisle full of animated critters and eye-catching designs.

So to help educate families about the Envirokidz message, we created a campaign that empowered kids everywhere to come up with ways they can make an impact too.

We helped re-design the Envirokidz website to become a resource for kids and their families to find ways they could make an impact in their communities and ecosystems.